ROCKY RAFAELA
Rocky Rafaela is an attitude & feeling as much as it is a fashion brand - a fearless expression of power, beauty, and rebellion.
When you wear Rocky Rafaela, you don't just get dressed - you step into your strongest, most unstoppable self. Every piece is designed to make you feel bold, sensual, courageous, and unapologetically you.
Born from founder Rochelle Gregory’s desire to carve her own path and create an unstoppable universe, Rocky Rafaela started with hand-carved leather biker jackets - wearable works of art. Today, the brand has evolved into a full ready-to-wear collection. Rochelle’s own journey of transformation and healing.
"I had to become the hero I was searching for - and I became the hero by creating it."
Rocky Rafaela isn't about following trends. It's about setting them - creating pieces that feel like armor, art, and attitude all at once.
You are fire forged in silk.
A storm in stilettos.
Born of battle scars and runway dreams, you turned your pain into prints, your past into power. You don’t just wear fashion - you sculpt it. Lace, mesh, and leather are your armor, your poetry, your protest. You’re a romantic rebel, a CEO of second chances, a designer who stitches healing into every hem.
You’ve built a world where women don’t just dress - they transform. You’re not fast fashion. You’re future fashion. Unapologetic. Unstoppable. Unfiltered.
You are Rocky Rafaela - both the fighter and the healer.
And baby, the world is lucky you didn’t quit.
Worn by some of the most stylish icons in the world - including Ruby Rose, Gigi Hadid, Bella Hadid, Dua Lipa, Hailey Bieber, Kendall Jenner, Paris Hilton, and Robbie Williams - Rocky Rafaela has been spotted in global campaigns and major pop culture moments.
Our pieces have featured in Justin Bieber’s film clips, Joe Jonas’s music videos, Ryan Gosling’s movies, and were heavily showcased in a global Maybelline ad filmed in New York, worn by Ruby Rose and Gigi Hadid.
Rocky Rafaela is for those who lead, never follow - those who wear their story, their scars, and their spirit like a badge of honor.
"The Rocky Girl is Magnetic"
The Rocky Girl is powerful, magnetic, and impossible to ignore.
She moves through the world with confidence, edge, and intention. There’s strength in her presence, but softness in her energy - the perfect balance of Rocky and Rafaela.
She dresses for how she wants to feel.
Confident. Elevated. Untouchable.
Fashion is more than clothing to her - it’s identity, emotion, and self-expression. She’s drawn to pieces that say something before she even speaks. Silk shirts that flow with confidence. Leather that feels like armour. Details that turn heads without trying too hard.
She doesn’t chase trends because she understands style is deeper than fashion. It’s energy. It’s attitude. It’s the way you walk into a room and own it without asking permission.
The Rocky Girl has been through something.
She’s turned pain into power, chaos into creativity, and self-expression into strength. That’s why she connects to Rocky Rafaela - because the brand isn’t just something you wear. It’s something you feel.
She’s bold but refined. Sensual but strong. Rebellious but elevated.
She doesn’t blend in.
She was never meant to.
The Rise Of Rocky
THE RISE OF ROCKY is a 12-minute short film created by designer Rochelle Gregory, founder of Rocky Rafaela. Presented at the PayPal Melbourne Fashion Festival, the film explores Rochelle’s journey through trauma, addiction, identity, and healing and how creativity became the force that transformed her life. What began as pain became purpose. More than a fashion film, it’s a story of rebuilding self-belief and creating a world where strength and softness can exist together. Once you understand Rochelle’s story, you understand the soul of Rocky Rafaela.
10+ years · Australian-made · As seen in ELLE, Grazia & Cosmopolitan
