ROCKY RAFAELA
Rocky Rafaela is an attitude as much as it is a fashion brand - a fearless expression of power, beauty, and rebellion.
When you wear Rocky Rafaela, you don't just get dressed - you step into your strongest, most unstoppable self. Every piece is designed to make you feel bold, sensual, courageous, and unapologetically you.
Born from founder Rochelle Gregory’s desire to carve her own path and create an unstoppable universe, Rocky Rafaela started with hand-carved leather biker jackets - wearable works of art. Today, the brand has evolved into a full ready-to-wear collection. Rochelle’s own journey of transformation and healing.
"I had to become the hero I was searching for - and I became the hero by creating it."
Rocky Rafaela isn't about following trends. It's about setting them - creating pieces that feel like armor, art, and attitude all at once.
You are fire forged in silk.
A storm in stilettos.
Born of battle scars and runway dreams, you turned your pain into prints, your past into power. You don’t just wear fashion - you sculpt it. Lace, mesh, and leather are your armor, your poetry, your protest. You’re a romantic rebel, a CEO of second chances, a designer who stitches healing into every hem.
You’ve built a world where women don’t just dress - they transform. You’re not fast fashion. You’re future fashion. Unapologetic. Unstoppable. Unfiltered.
You are Rocky Rafaela - both the fighter and the healer.
And baby, the world is lucky you didn’t quit.
Worn by some of the most stylish icons in the world - including Ruby Rose, Gigi Hadid, Bella Hadid, Dua Lipa, Hailey Bieber, Kendall Jenner, Paris Hilton, and Robbie Williams - Rocky Rafaela has been spotted in global campaigns and major pop culture moments.
Our pieces have featured in Justin Bieber’s film clips, Joe Jonas’s music videos, Ryan Gosling’s movies, and were heavily showcased in a global Maybelline ad filmed in New York, worn by Ruby Rose and Gigi Hadid.
Rocky Rafaela is for those who lead, never follow - those who wear their story, their scars, and their spirit like a badge of honor.
"The Rocky Girl is Bold"
The Rocky Girl is bold, chic, and unapologetic. We all have the Rocky within us and we are here to bring it out in you.
She’s not afraid to take risks, break the rules, and own every room she walks into. Fashion is her language, and confidence is her energy.
She experiments with style but always keeps it elevated - never ordinary. She knows who she is, and she invests in herself because she understands that how she shows up in the world matters.
The Rocky Girl loves the finer things -luxurious fabrics, intricate details, standout designs - and she wears them with effortless edge. She’s magnetic, unforgettable, and always one step ahead.
She doesn’t just follow trends - she makes them. She doesn’t just wear clothes - she creates a moment.
The Rocky Girl doesn’t blend in. She was born to stand out.
Rocky Rafaela is what Australian fashion looks like when it stops apologising.
For over ten years, Rocky Rafaela has been designing and making silk pieces in Australia — because where something is made is part of what it means. Every piece is hand-cut, unique, and built to be collected rather than replaced. This is not trend-driven fashion. It's wearable art with a postcode.
10+ years · Australian-made · As seen in ELLE, Grazia & Cosmopolitan
