Front Cover Feature Herald Sun and feature in V magazine.
VWeekend’s Fashion Takeover issue cover star is designer Rochelle Gregory, founder of cult brand Rocky Rafaela, along with her girlfriend and modern day muse, content creator Phoebe Chakar.
From humble beginnings Gregory has single-handedly built her label from the ground up through fierce passion and hard work. Her one-of-a-kind jackets can be spotted on the likes of Paris Hilton, Ruby Rose and Gigi Hadid.
Having worked from designing one-off, cutting-edge pieces for celebs in LA, to creating in Bali, the designer is back in her Melbourne homeland – for now.
She started out studying at Sydney’s Whitehouse Institute of Design which led to some of her graduate collection pieces being at Melbourne Spring Fashion Week. But it was her own unique style and look and some direct messaging on social media which saw her brand flourish into the celebrity must-haves.
She is now expanding her label, dressing talent from musicians on stage like Robbie Williams and singer Sofi Tukker to TV appearances with Dannii Minogue, red carpet events and the opening entertainment for the Australian Grand Prix.
“Having a platform and dressing stars definitely helps get people to know the brand,” Gregory says. “But it is also about knowing your craft and who you are and not following trends.”
